Services


WE DELIVER THE RIGHT INFORMATION TO THE RIGHT PEOPLE IN THE RIGHT WAYS.

Strategic Assessment and Planning
Media Training
Public Consultation
Web and Social Media Strategies
Project Management
Change Management
Strategic Communications Plans
Stakeholder Engagement
Issues Management & Advocacy
Public Speaking and Presentations
Crisis Management & Damage Control
Policy Development
Reptuation Management
Licence to Operate
Media Relations
Facilitation
Conflict Resolution
Teams & Processes

IN SHORT

Our specialty is delivering strategies that effectively tackle complex issues involving a diverse range of stakeholders and interests … in multi-layered environments and organizations … for those looking to make significant operational and structural changes … keeping key stakeholders ‘on side’, while building a base of support.

Our audiences are direct decision makers and opinion leaders, or the general public in the context of moving public opinion. Our focus is narrow, and we do it very well.


WHY ARE WE PERFECT FOR YOU?

Strategic, creative approaches … decades of campaign skills … experience with small and large business, public sector and non-profit …


WE BUILD CAPACITY IN YOUR ORGANIZATION

We help your organization learn … not become dependent on us … we help you build the capacity to solve your future challenges …


WE KNOW COMMUNICATIONS

Today’s communications and media are not like you used to know them … overwhelming, fragmented, focused, delivered on multiple platforms … people choose the messages they want to hear …


WE UNDERSTAND COMPLEXITY

We help communicate complex issues to non-experts … our experience is both broad and deep … we limit the number of clients we take … our specialty is strategies that effectively tackle complex interests with many audiences …


THE CAMPAIGN

Most solutions to 21st century communications challenges require a “campaign” of information. Today’s communications environment is too complex, too fragmented, too overwhelming to rely on a single tactic to reach your audience. We are skilled at multi-faceted campaigns.


OUR METHODOLOGY

  1. Identify with precision the challenge to be overcome: what does success look like?
  2. Identify the right audiences: individuals, team members, groups or “public opinion”
  3. Identify the right messages for each issue, decision maker and audience.
  4. Identify the right strategy to deliver that message in the 21st century world of communications
  5. Develop the right tactical elements and roll-out required for the strategy to succeed
  6. Implement, assess, fine-tune, re-engage as necessary.


SPI CLIENTS AND SECTORS OF EXPERTISE INCLUDE:

Oil & Gas
Banking & Finance
Transportation & Logistics
Research & Innovation
Post-secondary
Business Associations
Boards & Governance
Non-Profits
Literacy
Electricity & Transmission
Insurance
Labour Relations & Human Resources
Technology
Professional & Amateur Sport
Industry Associations
Executive Management
Community Services
Education
Pipelines
Health Care
Agriculture
Housing
Arts Organizations
Government
Trade Negotiations
Disability Services
Social Policy