Principals


Linda Johnson

Linda’s career has focused on community and stakeholder engagement, creating involvement amongst volunteers, employees and management boards. She has significant knowledge of a broad range of public policy issues including large scale transportation projects, adult and family literacy, education and social policy.

A former MLA, Linda understands how government decision makers – both elected officials and public service employees – make decisions: how they respond to public issues and how they evaluate requests for policy changes; which stakeholders matter most and why; and how to reach out to them in a way that grabs their attention, persuades, and motivates action.

Geoff Pradella

Geoff has over 20 years of international experience in business, government, non-profits and higher education, complemented by an extensive track record of community service and volunteer board engagements. His work reflects a personal and professional commitment to building and enhancing organizational capacity, public policy, governance, profitable and effective operations, community service and innovation.

His client focus is on executive management and systems, network building, strategic analysis, complex change management, internal and public policy and leadership. He is also a specialist in the fields of medical law, medical research, innovation and ethics.

Susan Elliott

Susan Elliott

Susan has extensive experience in strategic communications, specializing in reputation management and issue advocacy for corporations, organizations and high profile individuals.

She adeptly identifies target audiences and messages, and implements the right tactics to effectively reach those audiences with messages that move decision-makers, all in an oversaturated information environment.

Susan has worked with non-profits, professional athletes, politicians including Canadian and Alberta cabinet ministers and premiers, former Prime Ministers, and senior corporate leaders in banking, energy, the arts, insurance, technology, agriculture and health care.

Jason Copping

Jason Copping

Jason has over 20 years of senior management experience in the transportation & logistics industry in human resources/labour relations, corporate affairs, government relations, new business development and marketing & sales. Jason also teaches at the University of Calgary and University of Lethbridge in human resources and labour relations.

He has proven strengths in developing strategy, driving results, training & coaching, and building strong teams & processes.