Geoff has over 20 years of international experience in business, government, non-profits and higher education, complemented by an extensive track record of community service and volunteer board engagements. His work reflects a personal and professional commitment to building and enhancing organizational capacity, public policy, governance, profitable and effective operations, community service and innovation.
His client focus is on executive management and systems, network building, strategic analysis, complex change management, internal and public policy and leadership. He is also a specialist in the fields of medical law, medical research, innovation and ethics.
Geoff’s work for clients focuses on critical evaluation, identification and capture of unique opportunities for growth, development, community and market engagement and the sustainable stewardship of resources – work he has successfully performed in a number of leadership, senior and executive capacities in the public, private and non-profit sectors.
Clients’ goals and objectives in these areas are typically focused on enhancing institutional profile, financial sustainability, improved and expanded program delivery, and building a positive reputation and recognition among key stakeholders, decision-makers and opinion leaders for innovative, win-win-win solutions and thought leadership. To help clients achieve these goals, he is able to leverage decades of experience and success in the negotiation and facilitation of complex, multi-stakeholder and high-level agreements, change-management initiatives and major projects.
Geoff’s approach drives toward creating and delivering results and outcome-oriented strategies, with the lasting deliverable of capacity building within his clients’ organizations for effective networking and government relations, policy development, strategic assessment and issue advocacy.
Geoff has an LL.M. in Innovation, Technology and Law (Amplissimis cum meritis) from the University of Edinburgh, as well as a B.A. (Honours) in Law and an M.A. from the University of Cambridge, and a B.A. in International Relations from the University of Calgary. At Jesus College, Cambridge, he was a Commonwealth Scholar, Cambridge Commonwealth Trust, and received 1st Class Honours for his dissertation and medical jurisprudence.
Previously, he was appointed a Fellow of the Center for the Study of the Presidency, in Washington D.C., and holds an International Baccalaureate from Atlantic College in the United Kingdom, which he attended as the recipient of the Government of Alberta Scholarship.
His academic engagements include appointment as an Associate of the J. Kenyon Mason Institute for Medicine, Life Sciences and Law (University of Edinburgh), and work as an advisor on curriculum development to the Weill Bugando University College of Health Sciences, Tanzania, and Physician Learning Program (University of Calgary, Faculty of Medicine).
Geoff has completed courses in advanced Italian from the Centro Culturale di Conero in Italy, a number of certificate programs in management, public relations and market-based economics, and received his Grades I through IX Pianoforte Diplomas from the Royal Conservatory of Toronto, with Honours.
Prior to co-founding Strategy Portal, Geoff was President and Senior Partner of Pradella Associates Group Inc., a firm that focused on development and implementation of strategies related to provincial, national and international policy, regulatory and legislative frameworks in a number of sectors. Clients included large oil and gas companies, provincial government departments and agencies, non-profit and community organizations, national and provincial industry associations, and the leadership of a major and transformative provincial initiative in the regulation of health research.
After returning to Canada in 2007, Geoff spent three years as Vice President, then Acting President and CEO of the Calgary Chamber of Commerce, providing strategic leadership in the transformation and reinvention of public and government affairs, public policy development and advocacy, and ‘best in class’ keynote speaker events. The work of the Chamber in this period led to the adoption by the provincial and federal governments of over 17 policies, resulting in changes to regulation and legislation that positively impacted both the business climate and opportunities for aboriginal employees and businesses.
From 2004-2007, Geoff was a Research Fellow & Lecturer at the University of Edinburgh, Faculty of Law, and a member of the AHRC Research Centre where he developed innovative distance-delivery programs and professional development courses for the National Health Service, the Royal Colleges and the University of Edinburgh.
Before taking time out of his career for law school, Geoff spent several years as the founding Director of Canadian Government and Public Affairs for a major, multi-national oil company with interests in oil sands, gas, natural gas liquids and pipelines. There, he developed and led the national public affairs strategy, including government, corporate and community relations, communications, crisis and media management, charitable and community investment – initiatives that resulted in significant increases to the Canadian operations’ profile and profitability.
Early in his career, Geoff worked in the public sector, first as the Executive Assistant to the Government of Alberta’s Trade Representative during the Canada-US, and multi-lateral (GATT) trade negotiations where he wrote policy, provided high-level briefings, and worked with staff in the office of the Secretary of State for External Affairs. This was followed by work as the Executive Assistant to the Vice President, Academic of Mount Royal College, where he transformed, managed and directed the Academic Division’s budgeting and planning processes, working directly with the Deans and senior College officials. He then returned to government in the role of Executive Assistant to the Government House Leader (Privy Council Office) where he managed and implemented major projects, delivered key issue and policy briefings, and supported Ministerial and Cabinet commitments to diverse constituencies including business and community leaders.
Board Appointments and Community Service
A key principle in Geoff’s life has been giving back to the community through volunteer work and service on a wide range of editorial, sports, legal, arts and community boards. He currently serves as Vice Chair of the Alberta Research and Innovation Authority, Chair of the Research Ethics Committee at Genome Alberta, Ethicist Member of the Out of Country Health Services Appeals Panel, and Trustee for the Small Change, Big Changes Endowment at the Calgary Health Trust. He has been a strategic advisor to a number of health research, health ethics, clinical ethics and innovation boards and initiatives.
Previously, Geoff served on the boards of Calgary Opera and Theatre Calgary, the editorial board of the Journal of Intellectual History, and was Vice Chair of the Calgary and Region Community Board for Persons with Developmental Disabilities. He was Vice Captain of Boats and Fairbairn Chair at Jesus College, Cambridge, and Membership Chair of the Cambridge University Law Society.
Geoff holds memberships in a number of professional and academic societies, and in November 2012, received the Queen Elizabeth II Diamond Jubilee Medal for his contributions to his community and society.