Principals


Geoff Pradella

Geoff has over 20 years of international experience in business, government, non-profits and higher education, complemented by an extensive track record of community service and volunteer board engagements. His work reflects a personal and professional commitment to building and enhancing organizational capacity, public policy, governance, profitable and effective operations, community service and innovation.

His client focus is on executive management and systems, network building, strategic analysis, complex change management, internal and public policy and leadership. He is also a specialist in the fields of medical law, medical research, innovation and ethics.

Susan Elliott

Susan Elliott

Susan has extensive experience in strategic communications, specializing in reputation management and issue advocacy for corporations, organizations and high profile individuals.

She adeptly identifies target audiences and messages, and implements the right tactics to effectively reach those audiences with messages that move decision-makers, all in an oversaturated information environment.

Susan has worked with non-profits, professional athletes, politicians including Canadian and Alberta cabinet ministers and premiers, former Prime Ministers, and senior corporate leaders in banking, energy, the arts, insurance, technology, agriculture and health care.